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Книга eleven Steps to Create a profitable website eleven Steps to Create a winning site Книги internet дизайн/разработка Автор: Microsoft Год издания: 2007 Формат: pdf Издат.:Microsoft Страниц: sixty four Размер: 3,4 Язык: Английский 34 (голосов: 1) Оценка: Microsoft place of work stay Small company and Startup state are dedicated to assisting marketers commence and nurture their companies by means of delivering options that may be placed into motion instantly.
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Via lovely four-color photographs that show how nondescript "before" occasions progressively develop into astounding "after" effects, this ebook bargains readers easy steps to accomplish distinct outcomesReaders contain the newest Web-building ideas on their websites, redecorate a website for maximum usability, restrict consumer bandwidth wishes, retain consumer adventure in line with CSS, and deal with contentThe medley of makeovers comprises: full-site makeovers (user velocity, colour issues, stronger accessibility), web page makeovers (page sizing, operating with tables), textual content makeovers (font choice, image alternatives), photo makeovers (incorporating textual content with pictures, dossier sizing), navigation makeovers (improving navigation bars, menu additions), content material makeovers (better net writing, bettering the house web page message), and an severe makeover (combining numerous smaller makeovers right into a significant website overhaul)
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Additional resources for 11 Steps to Create a Successful Web Site
If not, why? If you have trouble getting volunteers to step forward, offer them a gift card, restaurant coupon, even discounts on your products. The important thing is to get potential users to review your business Web site. Testing on Different Platforms and Browsers Just because your Web site looks great and runs smoothly on your Windows Vista machine in Internet Explorer doesn’t mean it will look the same on Firefox, a Mac or other browsers or operating systems. So: • • • Be sure to test your site across all browsers, and keep up on new releases or upgrades after you go live.
Congratulations, you did it – but you’re not done yet. You never will be if your new business Web site is to succeed to full potential. Move on to Step 11, the end of our series, and we’ll tell you all about it. Copyright © 2007 StartupNation, LLC 56 Step 11: Constantly Tend to Your Web Site The care and feeding of your new business home on the Web is as important as any of the steps that got you there. In this, the last step, we tell you how to keep on top of it in six parts: 1. 2. 3. 4. 5. 6.
Offer “Family and Friends” incentives. Set up a schedule of online and targeted e-mail newsletters. Include columns by staffers, company news, promotions – anything to lure customers back to your site – with links to get them there. Consider adding a podcast to your site (audio content that you record), with an RSS link, which is a service that enables your visitors and customers to subscribe to automatic email alerts referring to the latest content available. Reconsider Ads If you haven’t tried any form of online advertising (see Step 10) and you’re disappointed with your early Web site results, reconsider.